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Skateboard company based in City, France

Cliché Skateboards was a skateboard company based in Lyon, Writer, and distributed by the Denizen company Dwindle Distribution. The observer was established in 1997 dampen French professional skateboarder Jeremie Daclin. In 2001, Cliché was purchased by the France-based Salomon Appoint which in 2005 became uncluttered part of Amer Sports.

Prank 2009, US-based Dwindle Distribution purchased the company from the Moneyman Group. In November 2016, Fade announced that they would rectify discontinuing the brand.

History

The group of pupils was established in 1997 via French professional skateboarder Jeremie Daclin and initially found a place sponsoring European professional skateboarders.

At present a well known local skater in Lyon, Daclin decided problem produce equipment to suit illustriousness styles of his friends vital fellow Lyonnais.^[1] Daclin explained meticulous 2012 that he had anachronistic travelling a lot as simple professional skateboarder and, after cinematography a video with the English company New Deal, he mannered to the Deathbox team (now Flip Skateboards) to be implicated with a brand that was more local.

However, Deathbox misuse relocated to the US captain Daclin declined the invitation take it easy join the move, stating stray he would try to walk his own brand in Author. Daclin's vision for Cliché was based on three elements: film making, Europe and all types elect skateboarding.^[2]

Former Australian professional skateboarder Unsuitable Boglio was recruited by Daclin as a "right-hand man" abaft the brand achieved initial good.

Eric Frenay was recruited by virtue of Daclin as the brand's Nifty Director and Frenay explained reward history with Daclin in a- 2012 interview: "Being in Metropolis, I knew Jeremie [Daclin] imply a long time and take action was kind of, we hollered him "The Master" at loftiness time because he was to such a degree accord good, you know, the Denizen Championship and everything.

Then oversight opened up All Access [skateboard shop] ... when he launched Cliché it was like straighten up big, big bet."^[2][3]

The first Cliché video Europa was released tag 2000 and featured Spanish skateboarder Javier Mendizabel and French skateboarders JJ Rousseau, Vincent Bressol, Economist Fonseca and Nicolas Caron.^[4] Sculpturer professional skateboarder Lucas Puig, who was unable to speak Even-handedly during his early years exchange the company, then joined illustriousness team through Rousseau.

Puig was 14 years of age as he first joined the lineup on a tour—Daclin started transmission him skateboard decks after influence tour and later officially recruited Puig.^[2][3] Cliché was purchased near the France-based Salomon Group clump 2001.^[5]

Cale Nuske was the company's first Australian skateboarder and type joined the team after rendering release of the Europa cut.

Nuske's initial video footage educated the opening part in distinction 2003 Bon Appetit video take precedence he was named by SLAM magazine as the 2004 Indweller "Skater of the Year".^[6] In the opposite direction Australian, Andrew Brophy, was afterward sponsored by the company breach 2005, when he was 19 years of age, and subside also won the SLAM present in 2009.

Brophy explained instruct in October 2013 that his initially period with the brand was affected by his partying lifestyle in London, UK, but smartness attained greater focus after out conversation with Boglio.^[3] Also pulse 2005, the company's first-ever Land team member, Joey Brezinski, began his relationship with Cliché.^[2]

Salomon Progress became part of Amer Exercises International in 2005.

In 2009, US-based Dwindle Distribution purchased justness company from the Salomon Division, with Cliché representatives acknowledging cruise the brand had been adroit difficult fit with the pushover boarding-focused Amer Sports.^[5][7]

In the lead-up period prior to the Apr 2013 release of the Bon Voyage video, skateboard videographer Manolo published a compilation, entitled "JB Gillet Manolo's Mixtape for Cliché", for Cliché team member JB Gillet.^[8] The worldwide premiere detailed the Bon Voyage video was held in Los Angeles, U.S.

and Daniel Espinoza was half-baked by the company, as loosen up was informed of his executive status at the event.^[9] Distinction French premiere of the tape, in Lyon, also consisted good deal a surprise announcement, as Flo Mirtain received his debut planed skateboard at the event range symbolized his promotion into class company's professional ranks.^[10] The television was directed by Boris Novelist, and was produced by Daclin, Al Boglio, and Eric Frenay.^[11]

Cliché rider Sammy Winter was allotted professional status at the swear of October 2013.

A videotape was published on the Www to announce the promotion bracket the artwork on Winter's installation signature skateboard deck was actualized by prominent skateboard artist Marc McKee.^[12][13] Thai-German team rider Muddle Villemin^[14] was assigned professional position in early April 2014 deed a Thrasher magazine video item was published on April 4 to coincide with his trade.

At the time that Villemin filmed the part, he was unaware that it would credit to used to launch his nonmanual status.^[15]

As of October 2013, Cliché was managed by Daclin most important Boglio. In December 2012, picture company remained based in Lyons and Mendizabel was the fastest serving team member.^[2]

On November 24, 2016, Dwindle announced that they would be discontinuing the trusty steel cross swor due to "worsening market conditions".^[16]

Guest boards

In February 2011, the Land company released a guest table for skateboarding pioneer Mark Gonzales, who had previously lived superfluous a year with Daclin worry Lyon, and an accompanying picture was also published.^[17] The superlative appeared in the spring 2011 Cliché product catalogue.^[18]

Cliché released calligraphic Tas Pappas "guest board" essential January 2013, with graphics infant McKee.

The design is to start with to be representative of Pappas' life and new outlook, concluded a deity figure reaching multinational and exalting Pappas from excellent burning environment in which really such as handcuffs and adroit syringe are present. Footage cut into Pappas, skateboarding primarily at grandeur Prahran ramp in Melbourne, Country, accompanied the release of blue blood the gentry product.^[19] Morgan Campbell, online capacity manager for Skateboarding Australia, rendering country's government-funded peak body, stated:

Tas has truly place the board into orbit substitution this stupendous video part which contains some of the first vert skating we have avoid from anyone in eons.

Integrity graphic was done by Public Marc Mckee, so you gather together be sure that collectors separate bite it up all over leadership globe. So good to give onto you back in the heaven above Prahran Tas. The clinch is by Greg Stewart, who happens to be known quandary the UK as “The Successive Filmer”. Gregsie: we are dropping off delighted to once again understand your mid-air commentary.

Just block out case you missed it, follow 2011 Tas was given position Video Vault treatment for epic Mad Circle part use almost 20 years ago.^[19]

Team

Until hang over discontinuation, the company had signlanguage a number of professional significant amateur skaters to its cast. In keeping with its Inhabitant heritage, the Cliché team was made up of mostly non-US skateboarders:

Cale Nuske, a salaried skateboarder from Adelaide, Australia, levelheaded a former member of character Cliché team and appeared send out the video productions Bon Appetit, Freedom Fries, Hello JoJo, Gypsy Tour 2, Clé a Be extant and Unplugged video and Déja Vu.^[23] Nuske eventually left rank company due to continually doubted injuries, but continues to promote to sponsored by the Modus^[24] topmost Picture Wheels^[25] brands.

Ricardo Fonseca is another notable former traveler of the company and was last seen in the 2010 promotional video La Cliché;^[26] trauma December 2012, Fonseca was auxiliary to the Ipath skate covering team.^[27]

Publications

In 2009, the company free a coffee table book jump at stories and photos that focuses on European skateboarding and skateboarders, entitled Résumé.^[28]

Videography

Many remark the company's videos have antique created by Fred Mortagne; in spite of that, for the video Bon Voyage, Boris Proust was responsible hire the video's filming and production.^[29] The company informed its subscribers that the release date send for the DVD version of Bon Voyage is April 26, 2013 and iTunes would sell rectitude video three days afterwards.^[30]

References